Customers to Search the Mojave for $1 Million
VEGAS -- Among the rocks and rough terrain, it won't remain
undetected for long.
treasure chest containing a $1 million prize soon will be unlocked
by one of dozens of Harrah's Casinos players scouring the desert
in search of riches, as part of the company's upcoming Treasure
will hide a series of treasure chests throughout the Nevada
desert and, on May 4, the casino enthusiasts will be provided
with a guide, a map and a four-wheel-drive vehicle to track
down the elusive prize boxes. When the search is over, one of
the treasure hunters will leave the Mojave with $1 million.
Hunt property promotions, which begin at select casinos on Feb.
22, will launch at all 23 participating properties by March
7. Up to four contestants will be randomly selected from each
participating casino for their chance to kick up some dust and
become Harrah's latest million-dollar winner. Each of the selected
entrants and a guest will receive an all-expenses-paid trip
to Harrah's Las Vegas.
marks the second time Harrah's has executed the Treasure Hunt
promotion. In 2001, nearly 400,000 casino players from across
the country participated in the first Treasure Hunt promotion,
with Shirley Miller of Las Vegas taking home the $1 million.
Hunt became an instant classic when we introduced it three years
ago," said Ginny Shanks, senior vice president of acquisition
marketing. "Many of our players have been raving about
the promotion ever since, so we're thrilled to be bringing back
this one-of-a-kind event. There's no question in my mind that
this year's Treasure Hunt will be bigger and better than ever."
can obtain entries by playing slot machines or video games and
using their Harrah's Total Rewards card at Harrah's nationwide
or Rio in Las
in Lake Tahoe and Showboat
in Atlantic City or by obtaining free entries, as no play is
required to enter the Treasure Hunt promotion.