Issue 206
August 23 - 29, 2004
Volume 4
page 1
 

This Issue

Gaming News

$1 Million SuperNova Game Increases Membership in New Players' Club at Las Vegas Hilton

Foxwoods Resort Casino Celebrates Its $300 Million Expansion

California agrees to big casino near San Francisco

Caesars megaclub to open this year

Washington Tribe Breaks Ground on Hotel Expansion

 

Show Time Hilary Duff, teen film star and Walt Disney Records recording artist, performs at the MGM Grand.

Column Would You Play the Slots if You Could See How They Worked? By Alan Krigman

Check out our entertainment highlights & upcoming tournaments

See the lucky winners

 

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$1 Million SuperNova Game Increases Membership in New Players' Club at Las Vegas Hilton

DALLAS, Texas -- The $1 Million SuperNova space-themed game, designed and installed by SCA Promotions, has successfully completed its fourth week of operations resulting in thousands of new member sign-ups in the Las Vegas Hilton's new Resorts International Club, as well as significant increases in gaming revenue in the SpaceQuest Casino.

Hundreds of guests arriving daily at the Las Vegas Hilton via the new monorail have played SuperNova since it debuted July 15 for a shot at $1,000,000 in cash. Every player wins a prize.

Showgirls greet arriving guests and direct them to the sign-up area for a new Resorts International Club card. Once signed up, guests can play SuperNova for a chance to win $1,000,000.

"SuperNova has transformed the SpaceQuest Casino into a high-energy environment," said Skip Sayre, vice president, brand marketing, Las Vegas Hilton. "People want excitement when they visit Vegas so we turned to SCA to deliver it. This one-of-a-kind game is one of the splashiest promotions we've had, increasing casino traffic and club card sign-ups ahead of our projections."

About $1,000,000 SuperNova at the Las Vegas Hilton:

The new game in the SpaceQuest Casino uses motion simulation, lights and sound to deliver a sensory experience. A player swipes his or her new Resorts International Club Card to launch the game on a touch screen console, which can be viewed by other guests on three thirty-foot video screens.

The object is to reveal the word "million" by blowing up stars before the Supernova explodes. As each star explodes, a roar sounds and the floor vibrates under the player while lights rotate above his or her head.

If the Supernova explodes before "million" is spelled out, the player automatically wins a prize. If "million" is spelled out completely before the Supernova explodes, the player wins $1,000,000, paid in full in one lump sum by SCA Promotions.

Players have a second shot at the $1,000,000 if they earn 50 points on the same day they sign up for their card.

Guaranteed prizes for players include specialty gifts, mystery gifts, Star Trek tickets, show tickets, or free buffets. Players must be 21 years of age or older. Daily hours of operation are 12 p.m. - 12 a.m. The SuperNova promotion runs through October 15.


Foxwoods Resort Casino Celebrates Its
$300 Million Expansion

MASHANTUCKET, Connecticut -- Foxwoods Resort Casino, the largest casino in the world, celebrated on August 19, a $300 million expansion of the newly expanded Rainmaker Casino and Hard Rock Cafe, (http://www.hardrock.com) one of the world's most recognizable brands known for dining, rock music, memorabilia and entertainment.

The new Foxwoods is primed to impress from the moment guests drive into the resort, entering a brand new seven-story, 2,100 space parking garage with direct access to the new Rainmaker Casino. Patrons are only minutes away from 750 new slot machines, bringing the total to over 7,400 slot machines on property. Patrons will walk by glass enclosed cases of famous Hard Rock memorabilia lined by stone columns, flanking glass enclosed concourses, continuing the Foxwoods tradition of bringing the vibrant outdoors atmosphere inside the facility.

The new Foxwoods expansion also features compelling new food & beverage and retail options. Visitors to the casino can now indulge in a culinary slice of the Big Apple at Carnegie Deli and Nathan's. Add into the mix stellar new shops with name brand items such as Kenneth Cole, Burberry, Dior, Gucci, Movado, TAG Heuer, Maxx NY, Reebok and Sony and the transformation continues to take shape.

Another "ace in the hole" for Foxwoods is the highly-anticipated 36-hole Lake of Isles elite golf course designed by renowned architect Rees Jones. The breathtaking 50,000-square-foot clubhouse will be completed this September with the championship-caliber courses ready to tee it up next spring. The significant investment further solidifies Foxwoods as the preeminent casino in the Northeast and reinforces Foxwoods' position as a resort destination and total experience.

"Foxwoods strives to provide the ultimate gaming, entertainment and hospitality experience, while always offering something new and memorable," said Bill Sherlock, president and CEO of Foxwoods Resort Casino. "This overall expansion and the addition to our existing operation of one of the most recognizable brands in the world, Hard Rock Cafe, provides a perfect complement to the overall guest experience at Foxwoods. Additionally, the expansion of our Rainmaker Casino and introduction of vibrant new retail and food & beverage illustrates our commitment to our guests and lays the groundwork for the future diversification at Foxwoods, as we continue to evolve and distance ourselves from the competition."

Specific enhancements at the new Foxwoods will include:

    * Rainmaker Casino Expansion -- The gaming expansion of the project features 20,000 square feet of additional space and an additional 750 state-of-the-art slot machines, with additional table games and an expanded Poker Room.

    * Hard Rock Cafe -- The first Hard Rock in the state of Connecticut and one of the most recognizable brands in the world, the Foxwoods Hard Rock features live music and memorabilia

    * Lake of Isles (Clubhouse opens September 2004; Course scheduled to open Spring 2005) -- A 50,000 square foot facility serving resort and private courses includes restaurant and banquet capability for 300+ guests

    * New 2,100 Space Parking Garage -- Standing seven stories high, the structure will provide easier access to the resort's casino and bingo areas

    * The Tree House Arcade -- Encompasses 5,500 square feet on two stories featuring more than 140 games and a state-of-the-art motion simulator

    * Several new food & beverage options including NYC-based stalwarts Carnegie Deli and Nathan's, Pizzeria Uno and Subway

    * New retail outlets, Nike Activa, Scenses, Storytellers and Satchels feature name brand items such as Tommy Bahama, Dior, Gucci, Fossil, Movado, TAG Heuer, Puma, Yankee Candle, Dooney & Bourke, Crabtree & Evelyn, Maxx NY, Godiva, Swarovski and many, many more.

    * New Wampum Rewards Mega Store -- Opening in October, this 3,700 square foot mega store becomes the largest retail outlet at Foxwoods and drives the point redemption program to new levels. It will feature well respected brand names such as Sony, Panasonic, Whirlpool, Kitchen Aid, Craftsman, John Deere and more

    * Multiple new food & beverage outlets to open between Winter 2004 and Spring 2005.

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