Hands-on
Mobile deals royal flush with
World Poker Tour 7 Card Stud
Press
Release
SAN
FRANCISCO, Calif. – Hands-On Mobile, a leading global
publisher and developer of mobile games, lifestyle, and personalization
products, announced today that World Poker Tour® (WPT™)
7 Card Stud is now available for North American mobile phone users.
WPT 7 Card Stud
is the newest release from the makers of the No. 1 mobile poker
title on the market, WPT Texas Hold 'Em. In this latest WPT game,
players have the option of testing their skills against world-class
artificial intelligence or competing online against live players
as they bluff, bully or bust out. WPT 7 Card Stud is the only Stud
game approved and tested by the pros at WPT, creating a fun and
authentic experience.
"Hands-On
Mobile is once again at the final table with our new Stud mobile
game," says Paul Baldwin, Vice President, Marketing, Hands-On
Mobile. "With this WPT title, Hands-On is dealing poker fans
a fresh, interactive 7 Card Stud experience while maintaining the
WPT brand dominance in the market."
WPT 7 Card Stud
brings many unique and revolutionary features to the table, including:
Advanced AI
is showcased by a collection of "Tournament Regulars,"
each displaying a distinct playing style.
In-game chat
lets players make friends online or just smack-talk to build a player's
"table image" during live multiplayer games.
The online leaderboard
allows participants to scope out the competition by checking out
their own position and earnings, as well as the positions of the
players immediately surrounding them.
Skill-based
tables determine the stakes of the game and ensure that advanced
players compete against each other, while new players can learn
the game at stakes that are a better fit for their starting bankroll.
Regular online
tournaments let participants compete in live tournament action against
players from around the world. Tournaments are single table, "shootout"-style
events, with the top finishers from each table placing in the money.
Hands-On Mobile
is supporting the WPT brand with a multi-faceted marketing campaign,
including print, online, transit and outdoor advertising. Hands-On
will also conduct co-marketing programs with WPT Enterprises, Inc.
(WPTE).
"We are
reaching poker fans wherever they are—as they commute to and
from work, read their favorite magazine, browse online, or even
as they enjoy a night out with friends at their local bar,"
commented Baldwin.
According to
Telephia, nearly 13.5 million wireless subscribers download mobile
games with quarterly mobile game download revenue reaching $141
million in Q2 2006. Hands-On Mobile secured a No. 1 ranking among
all mobile poker games with its initial poker title, WPT Texas Hold
'Em and an 8.2 percent market share for total publisher revenues
for Q2 2006.
"After
witnessing the incredible success of the WPT Texas Hold 'Em title,
we are thrilled to launch another exciting World Poker Tour game
for the mobile gaming market," says Andrea Green, Vice President,
WPTE Global Consumer Products. "As the number one mobile gaming
brand, Hands-On is the perfect partner to bring our fans the opportunity
to play more WPT poker—whenever and wherever they want."
For more information,
please visit: www.WPTMobile.net or www.HandsOn.com. To play WPT
7 Card Stud on your mobile phone – text STUD to HNZON (46966)
The licensing
relationship between Hands On Mobile and WPTE was developed and
negotiated by Brandgenuity LLC, WPTE's strategic product licensing
and merchandising agency of record.
About Hands-On
Mobile, Inc.
Hands-On Mobile
is a leading global publisher of mobile lifestyle, games and personalization
products targeting all market segments of the mobile handset marketplace.
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