Plans $80 Million Expansion
In Atlantic City
LAS VEGAS, NV
- Harrah's Entertainment Inc. announced on August 1 plans for an
$80 million expansion of its Harrah's
Atlantic City casino/hotel to complement the addition of a $113
million hotel tower already under construction at the property.
expansion will create 28,000 square feet of new casino floor space
and add 950 slot machines to meet heavy customer demand, especially
during high-volume summer, weekend and holiday seasons.
which is subject to governmental approvals, also will include an
elegant 19,500-square-foot grand lobby/porte cochere, add 2,500
square feet to the Fantasea Reef buffet and enhance the building's
are several exciting dynamics taking place in the Atlantic City
market,'' said Phil Satre, Harrah's Entertainment Chairman and Chief
Executive Officer. "Our new 452-room hotel tower addition should
open next April and the opening of the Connector should improve
access to and ease traffic congestion in the Marina District. The
casino expansion will capitalize on those developments by providing
new amenities that should draw additional customers to our property.''
will expand the current casino outward from the corner of the Fantasea
Reef buffet to the existing hotel lobby area in the Marina Tower.
Plans for the casino area call for the addition of 950 slots and
creation of a new 900-square-foot coin redemption area.
Harrah's Entertainment Eastern Division President, said the expansion
would allow the property to address capacity constraints. "With
the Connector now open and our new hotel coming on line next spring,
our expanded casino will be able to accommodate the influx of new
guests expected to visit the property. As it is, our casino is already
experiencing extremely high usage during peak periods. "This expansion
allows us to address the current and future demand from our slot
players and provides our guests with a superior experience through
the addition of a stylish grand lobby and porte cochere,'' Wilmott
The grand lobby
will blend with the new front desk area featuring high dome ceilings
and marble flooring, while the porte cochere will allow better access
through a new roadway design. The area will provide visitors with
separate drop-off and pick-up locations.
included in the project are expansion of the Fantasea Reef buffet
and an enhanced building facade. Approximately 75 to 100 new seats
will be added to the Fantasea Reef buffet through a 2,500-square-foot
expansion, which will minimize wait time for guests especially during
peak periods. Outside, visitors will be greeted with a spectacular
facade on the new entrance.
will be done in two phases. The first phase, which includes the
casino and grand lobby/porte cochere, is scheduled for completion
in June 2002. Phase Two, which expands the Fantasea Reef buffet,
is scheduled to begin in January 2003 with completion expected in
May 2003. The addition of 950 slot machines will also be phased
in, with 500 units expected to be added in June 2002 and the remainder
expected in 2003.