Place Unifies Rewards Program
LAS VEGAS -
More resorts. More variety. More convenience. More fun. Park Place
Entertainment Corporation announced on January 7 that it will unify
all its casino player loyalty clubs under a single, new, umbrella
program -- Park Place Connection.
The new program
will debut on Jan. 8, 2002, with cash-back bonuses at the company's
five Las Vegas destination resorts: Caesars Palace, Bally's, Flamingo,
Paris and the Las Vegas Hilton.
Place Connection, we're giving our customers yet another reason
to experience all of our resorts and to become personally acquainted
with the remarkable range of benefits and incentives that can only
come from a large, diverse resort enterprise. In our case, bigger
is definitely better for our customers,'' said Park Place Chief
Operating Officer Wallace R. Barr.
to frequent flyer programs, the casino players club rewards customers
for their patronage -- offering points in proportion to amounts
wagered. Based on points earned while playing slot machines, members
are eligible to receive cash rebates, in addition to any casino
required to earn a point is determined by each resort. Slot machine
and table game players also receive complimentary hotel, dining
and showroom privileges, special rates, discounts and event invitations
from the individual Las Vegas resorts, based on their play.
sign up in the Park Place casino of their choice and receive a Park
Place Connection card. Patrons can redeem cash-back bonuses, based
on their total Park Place Las Vegas casino play, at any of the five
The new Park
Place Connection program combines the popular Caesars Emperors Club,
the Bally's MVP Club, the Flamingo Players Club, the Hilton Barron's
Club and the Club Paris programs. Guests who enjoy playing at several
resorts will no longer find it necessary to enroll in five casinos,
juggle five cards or run around to redeem their cash-back.
8 launch marks Phase I of the Park Place Connection roll-out. Later
in 2002, Park Place will add cross-property complimentaries to existing
resort-specific players club rewards. Also in 2002, Park Place will
seek regulatory approval to extend the Park Place Connection program
to resorts in its other U.S. resort cities. The program has been
designed to complement existing slot players clubs in those markets
to ensure that guests continue to enjoy their favorite cash-back
features and player promotions.
Park Place Entertainment
Corporation owns, manages or has an interest in 28 gaming properties
around the world that operate under the Bally's, Caesars, Flamingo,
Grand Casinos and Hilton brand names with a total of approximately
2 million square feet of gaming space, more than 28,000 hotel rooms
and approximately 60,000 employees.