Of Capri Casinos Sets Sail With
Isle Miles Reward Program
BILOXI, MS -
Isle of Capri Casinos, Inc. recently introduced Isle Miles, an innovative
frequent-player program which includes rewards through a partnership
with Carnival Cruise Lines, the world's largest cruise operator.
The Isle Miles
program adds a second aspect to the company's Island Gold Members
Club, providing a deferred reward component. Players will continue
to earn Island Gold points while also earning Isle Miles, which
will allow them to select from premium gifts including Carnival's
Fun Ship cruises. For each Island Gold point credited to a player's
account, five Isle Miles are earned.
unprecedented approach allows for immediate and deferred benefits.
Players will continue to receive cash back for Island Gold points
and continue to earn Isle Miles points for long-term goals, such
as free trips to any Isle property or a cruise. Island Gold points
can still be redeemed immediately or be deferred by the customer.
The combination of Island Gold points and Isle Miles gives players
the most club choices in the industry.
The Isle Miles
program is a module of the company's IsleOne marketing system's
phase II implementation, which was completed in May. Phase I, introduced
this spring, includes the one-card module, allowing players to use
a single club card at the company's Isle and Rhythm City casinos.
marketing partnership between Carnival and Isle of Capri is a unique
approach for both industries. "It is a seamless fit -- we have
players who enjoy cruises and Carnival's fleet of Fun Ships offer
a variety of exciting gaming options. Our brands blend in the fact
that we are both truly in the business of creating and selling fun,"
said Bernard Goldstein, chairman of the Isle of Capri Casinos, Inc.
is delighted to partner with Isle of Capri Casinos to offer this
value -- added amenity -- to its guests," said Bob Dickinson,
Carnival president. "Gaming is a popular aspect of the Fun
Ship cruise experience and this partnership represents our latest
effort at broadening our reach to attract new consumers," he
is fast, fun, free and easy, and with those qualities, we know it
will be a success for building brand loyalty. With the combined
strength of Carnival, the world's most popular cruise line, we have
created a program that is new and different, but continues to rely
on rewarding guests for their continued loyalty," said John
M. Gallaway, president and chief operating officer.
Isle of Capri
Casinos, Inc. owns and operates 15 riverboat, dockside and land-based
casinos at 14 locations, including Biloxi, Vicksburg, Tunica, Lula
and Natchez, Mississippi; Bossier City and Lake Charles (two riverboats),
Louisiana; Black Hawk, Colorado; Bettendorf, Davenport and Marquette,
Iowa; Kansas City and Boonville, Missouri; and Las Vegas, Nevada.
The company also operates Pompano Park Harness Racing Track in Pompano
the largest and most popular cruise line in the world with 16 Fun
Ships operating voyages from three to 17 days in length to the Bahamas,
Caribbean, Mexican Riviera, Alaska, Hawaii, the Panama Canal, Canada,
New England, Bermuda and Europe. The line currently has five new
ships with an estimated value of $2.2 billion scheduled for delivery
between now and 2004. The first of these, the 88,500-ton Carnival
Legend, is scheduled to debut Aug. 24,2002.
Casinos Inc To Open
St. Charles Casino Mid-Summer
VEGAS - Ameristar Casinos, Inc. announced on June 21 that
its new casino and entertainment facility in St. Charles,
MO is on schedule to open mid-summer. The opening date of
the new facility, which features an open streetscape under
an expansive, translucent skylight, an impressive casino
and seven diverse dining and entertainment venues, will
be announced shortly. The new casino and entertainment facility
will replace the property's existing operations.S
Company also announced that it has further expanded the
build-out of the casino to now feature approximately 130,000
square feet of gaming space with 3,300 slot and video poker
machines and 95 table games, including a live poker room.
Due to the continuing growth in the dynamic St. Louis market,
the Company plans to fully utilize the second level of the
casino, a portion of which was previously reserved for future
expansion. The casino will now be the largest in the metropolitan
St. Louis market.
we acquired the St. Charles property, we made a commitment
to bring the premier gaming and entertainment destination
to the St. Charles community," said Craig H. Neilsen,
the Company's Chairman, President and CEO. "With our
recent design modifications, the casino will now be almost
double the size of what we originally planned and the property
will offer more than twice as many innovative dining and
construction nearly complete, the Company now expects its
total cost of construction of the new St. Charles facility,
including furniture, fixtures and equipment, to be approximately
$190 million. The increase over the previously announced
$170 million construction cost is primarily attributable
to the casino expansion, including approximately $5 million
for additional gaming equipment, and other enhancements
and scope changes implemented at the project as construction
has progressed. Including the approximately $170 million
spent by the prior owner, the total construction cost for
the project is now expected to be approximately $360 million.
Casinos, Inc. is an innovative, Las Vegas-based gaming and
entertainment company known for its distinctive, quality
conscious hotel-casinos and value orientation. Led by President
and Chief Executive Officer Craig H. Neilsen, the organization's
roots go back nearly five decades to a tiny roadside casino
in the high plateau country that borders Idaho and Nevada.
Publicly held since November 1993, the Company owns and
operates six properties in Missouri, Iowa, Mississippi and
Nevada, two of which carry the prestigious American Automobile
Association's Four Diamond designation.