Issue 1
July 23 - August 6, 2000
Volume 1
page 3
   

Oasis In The Desert
The Legendary Gambler's Book Shop

Transport yourself back to 1964. The Beatles had just arrived, Elvis' hips had stopped wiggling making Hollywood movies and John Kennedy's dream had ended prematurely. In Las Vegas, a blackjack dealer and his bookkeeper wife, two transplanted Los Angelinos, by way of Chicago, started a business from their kitchen table, as a result of watching gamblers lose in the casinos. They believed that if they wrote and distributed some easy-to-read booklets on the games, the players would have a better chance.

John Luckman wrote the pamphlets under the pen name Walter I. Nolan (WIN), a series called The Facts of�Blackjack, Roulette, Craps, Keno, Baccarat. Using this well-received initial series as a springboard, delivered in-person to each Las Vegas casino shop, the Luckmans opened their first store at 8th and Charleston and then were able to purchase the shop in the mid-1970s at its present location at 630 South 11th Street.

The freestanding building just off the triangular corner of Charleston Blvd, Garces and 11th Streets quickly became the oasis in the desert for the broadest and most colorful mixture of people in Las Vegas. Casino owners, dealers, managers, hosts, sports book managers, oddsmakers, handicappers, poker players, blackjack theorists and track fanatics mixed with old-time craps shooters, wild-eyed gamblers, dreamers and authors on every subject. Throw in all of the Hollywood scriptwriters, directors, documentary researchers, journalists, and scribes looking for a fresh angle, and you get the eclectic picture.

This legendary book shop has as much to do with mundane retail pursuits as the Library of Congress has to do with your local library. John Luckman's book shop became a world-class hangout for anyone seeking to exchange ideas with the greats of gambling, the movers and shakers of Las Vegas and the man in the pit. Mort Olshan, Johnny Moss, Doyle Brunson, David Sklansky, Lou Holloway, Huey Mahl, Mike Lee, Jim Quinn, Andy Beyer, Jackie Gaughan, Bob Stupak, Lawrence Revere, Peter Griffin, Stanford Wong, Arnold Snyder, Fast Eddie Seremba, Jim Barnes, all stopped by regularly along with so many others it would take another thousand words. Damon Runyon would have felt right at home.

On any given day or hour, in different corners, you could find debates raging on poker strategy, blackjack counts, pace handicapping vs. speed ratios, points per yard vs. yards per point�anything under the casino sun. And in the center of it all stood John, listening like the benevolent even-tempered zen master he was. Keeping in mind that there were 16 books in print on gambling when the Gambler's Book Shop opened its doors, I believe John would be proud of the place today. There are literally thousands of books.

John single-handedly birthed the gambling literary revolutionin this shop. He passed away in 1987 but little has

changed here in the last 37 years. The famous and regular folks still drop by to see what's new in gambling literature and exchange ideas with store personnel and each other. Both Howard Schwartz, the mainstay since 1979, and Peter Ruchman, here going on a half-decade, carry on the vintage traditions started at GBC/GBS.

They offer the widest selection of gambling books, videos and software on earth, supported by an experienced and knowledgeable staff, familiar with the literature, the games, the city and the casinos. Have a question on strategy, odds, or procedures, most of the staff at Gambler's Book Shop is ready to help. Need help finding the right book? No problem.

The hundreds of articles and book reviews by these two as well as twenty-year GBC veteran Maryann Guberman have appeared in journals and periodicals too numerous to mention. The shop has been featured in specials on HBO, ESPN, the Discovery Channel, The Learning Channel, "E," The History Channel, as well as being written up in Newsweek, The Wall Street Journal, The New York Post, Los Angeles Times, Chicago Sun-Times, Detroit Press, along with hundreds of other publications too numerous to mention.

Perfectly keeping with its place in the sun in Las Vegas, as the only retail outlet for new books that remains independently owned in the city, Gambler's Book Shop has created a permanent photographic display of more than 100 of the most famous gamblers and influential Las Vegans. It is on display at the shop and the public is invited to view them any time during the store hours. There is no charge.

The shop is open from 9-5, Mondays-Saturdays, Pacific Time. It is located at 630 South 11th Street, Las Vegas 89101. You can call toll-free: 800-522-1777. Locally, dial (702) 382-7555. Fax is (702) 382-7594. The website is www.gamblersbook.com and e-mail is info@gamblersbook.com. The shop publishes a free 72-page annual catalog along with seasonal supplements. Contact the store for a copy or drop in the next time you're in town.


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