Las
Vegas places bets on
China's big new spenders
BEIJING, Oct
14 (Reuters) - The U.S. gambling state of Nevada has seen dollar
signs in China's swelling middle class and is trying to woo the
world's most enthusiast gamblers to the casinos and shopping centres
of Las Vegas.
Banned from
betting at home by China's Communist rulers, growing numbers of
mainland tourists already head overseas to try their luck at the
tables.
Nevada officials
now hope a maiden marketing tour through Beijing and financial hub
Shanghai will draw more mainland tourists to the desert state.
"When you
consider the enormous population of China of 1.3 billion and you
consider the rise of the middle class in this country, more and
more people will be travelling," Nevada Lieutenant Governor
Lorraine Hunt told a news conference on Tuesday.
"If Nevada
would only get a small percentage of that, it would be a significant
amount of visitors to our state."
The state's
major casino operators include Park Place Entertainment Corp. (NYSE:PPE
- News), MGM Mirage (NYSE:MGG - News), Mandalay Resort Group (NYSE:MBG
- News), Harrah's Entertainment Inc. (NYSE:HET - News) and Station
Casinos Inc. (NYSE:STN - News).
Nevada gambling
revenue fell three percent in August and more than 10 percent on
the Las Vegas strip, state data showed last week.
China, whose
middle class has mushroomed following market reforms initiated in
the late 1970s, was "the great emerging market" filled
with "extremely entrepreneurial" and "free enterprise
thinking" individuals, she said.
Hunt had no
estimates of numbers of Chinese visitors to Nevada, but said many
Asians could be seen during a tour of Las Vegas.
Around 250,000
U.S. tourist visas were granted to Chinese nationals every year,
Nevada delegates said.
A potential
opening of direct flights between China and Las Vegas or Reno had
been discussed with Chinese aviation officials, Hunt said, adding
that Nevada planned to open its first representative office in the
country in the near future.
Visa rules made
more stringent by the September 11 attacks on the United States
were also discussed by Hunt during talks with embassy officials.
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