Casino
opens restaurant
named after founder
As Reported by The Post-Tribune
Hammond
- Jack Binion may be in the process of selling his Horseshoe
Casino here to Harrah's, but that didn't stop him from traveling
to the Hammond site for a preview opening of a new restaurant bearing
both his initials and signature burger.
In fact, adding
a restaurant with the Binion name is a logical step because Harrah's
insists it plans to keep the Horseshoe name and brand when it takes
over, said Rick Mazer, senior vice president and general manager.
After the sale,
Binion is planning to stay on as a consultant.
"In Las
Vegas, there's Rio,
and it's owned by Harrah's but it's still Rio," he said.
"They paid
for the name, so they plan on using it," Mazer said.
The 1,000-square-foot,
$700,000 restaurant, called JB's Gourmet Sandwiches & Salads,
is the last addition in the $15 million expansion Horseshoe undertook
before striking a deal to sell its properties to Harrah's, said
Roger Wagner, president and COO for Horseshoe.
That deal, originally
set for completion in January, is awaiting regulatory approvals.
It is expected to be completed at the end of the second quarter
2004.
JB's Gourmet Sandwiches & Salads will officially open to the
public on Monday. Offering foods ranging from spicy pork paninis
to roasted octopus with curry sauce, the new restaurant seeks to
cater to the more discerning palate while doing it quickly.
Horseshoe is
known for its food, according to George Corchis, vice president
and assistant general manager, who spearheaded the JB project.
"Food is
an anchor for Horseshoe,"
Corchis said. "We intend to show the epitome of customer service
while serving gourmet express food."
The restaurant,
located where the gift shop once was, sits at the entrance of a
second parking garage now under construction.
"The main thing is, like all the restaurants, I think (JB's)
is going to be what draws people here."
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