Stratosphere plans Tower Shops growth
As reported by The Las Vegas Sun

The Stratosphere Casino Hotel and Tower is expanding its Tower Shops by the size of a big supermarket and is undergoing a face lift in an attempt to attract more local business.

The Stratosphere announced plans today to add 80,000 square feet of entertainment-themed retail space to its already 110,000-square-foot Tower Shops.

Stratosphere spokesman Michael Gilmartin said the company is adding a new VIP valet that will be open in mid-June that will have direct access to the resort's Top of the World restaurant.

Other exterior changes will be a new state-of-the art marque that will be installed by mid-June. Already the world flags and globes have been removed from the front of the Stratosphere. In their place will eventually be outdoor advertising, Gilmartin said.

"We are remodeling to give it an update," he said. "After eight years you find out what works and what doesn't. Once we get that done we'll focus on the next five years."

Announcing The Pier at Caesars

ATLANTIC CITY, N.J. -- The Pier at Caesars, the multimillion-dollar luxury retail, dining and entertainment complex scheduled to open on the Atlantic City Boardwalk next year, will feature a world-class roster of elite retailers, including first-in-the-region appearances by Gucci, Hugo Boss, Louis Vuitton, Armani A/X, Bebe and Burberry.

Located at the center of Atlantic City's historic Boardwalk, The Pier at Caesars will transform the location into one of the most recognizable international shopping and entertainment landmarks in America. Nestled in The Pier's four floors will be nine world-class restaurants, including Philadelphia restaurateur Stephen Starr's Buddakan and El Vez, as well as Phillips Seafood of Baltimore. The names of more high-end retail and dining tenants will be announced in the coming months by the project's developer, Pier Developers, Inc., an affiliate of Gordon Group Holdings, LLC.

The Pier will be connected to Caesars Atlantic City by a skybridge. Once completed, The Pier will significantly expand Caesars Entertainment's center-Boardwalk casino resort complex, uniting four unique casinos, three hotels, and a luxurious retail-dining-entertainment center under one roof. Comprising Bally's Atlantic City (which includes the Claridge and Wild Wild West casinos), Caesars Atlantic City and The Pier, this contiguous retail-entertainment complex will be the largest of its kind on the East Coast.