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$1
Million SuperNova Game Increases Membership in New Players'
Club at Las Vegas Hilton
 DALLAS,
Texas -- The $1 Million SuperNova space-themed game, designed
and installed by SCA Promotions, has successfully completed
its fourth week of operations resulting in thousands of new
member sign-ups in the Las
Vegas Hilton's new Resorts International Club, as well as
significant increases in gaming revenue in the SpaceQuest Casino.
Hundreds
of guests arriving daily at the Las
Vegas Hilton via the new monorail have played SuperNova
since it debuted July 15 for a shot at $1,000,000 in cash. Every
player wins a prize.
Showgirls
greet arriving guests and direct them to the sign-up area for
a new Resorts International Club card. Once signed up, guests
can play SuperNova for a chance to win $1,000,000.
"SuperNova
has transformed the SpaceQuest Casino into a high-energy environment,"
said Skip Sayre, vice president, brand marketing, Las Vegas
Hilton. "People want excitement when they visit Vegas so
we turned to SCA to deliver it. This one-of-a-kind game is one
of the splashiest promotions we've had, increasing casino traffic
and club card sign-ups ahead of our projections."
 About
$1,000,000 SuperNova at the Las
Vegas Hilton:
The new
game in the SpaceQuest Casino uses motion simulation, lights
and sound to deliver a sensory experience. A player swipes his
or her new Resorts International Club Card to launch the game
on a touch screen console, which can be viewed by other guests
on three thirty-foot video screens.
The object
is to reveal the word "million" by blowing up stars
before the Supernova explodes. As each star explodes, a roar
sounds and the floor vibrates under the player while lights
rotate above his or her head.
If the
Supernova explodes before "million" is spelled out,
the player automatically wins a prize. If "million"
is spelled out completely before the Supernova explodes, the
player wins $1,000,000, paid in full in one lump sum by SCA
Promotions.
Players
have a second shot at the $1,000,000 if they earn 50 points
on the same day they sign up for their card.
Guaranteed
prizes for players include specialty gifts, mystery gifts, Star
Trek tickets, show tickets, or free buffets. Players must be
21 years of age or older. Daily hours of operation are 12 p.m.
- 12 a.m. The SuperNova promotion runs through October 15.
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Foxwoods
Resort Casino Celebrates Its
$300 Million Expansion
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 MASHANTUCKET,
Connecticut -- Foxwoods
Resort Casino, the largest casino in the world, celebrated
on August 19, a $300 million expansion of the newly expanded
Rainmaker Casino and Hard Rock Cafe, (http://www.hardrock.com)
one of the world's most recognizable brands known for
dining, rock music, memorabilia and entertainment.
The
new Foxwoods
is primed to impress from the moment guests drive into
the resort, entering a brand new seven-story, 2,100 space
parking garage with direct access to the new Rainmaker
Casino. Patrons are only minutes away from 750 new slot
machines, bringing the total to over 7,400 slot machines
on property. Patrons will walk by glass enclosed cases
of famous Hard Rock memorabilia lined by stone columns,
flanking glass enclosed concourses, continuing the Foxwoods
tradition of bringing the vibrant outdoors atmosphere
inside the facility.
The
new Foxwoods
expansion also features compelling new food & beverage
and retail options. Visitors to the casino can now indulge
in a culinary slice of the Big Apple at Carnegie Deli
and Nathan's. Add into the mix stellar new shops with
name brand items such as Kenneth Cole, Burberry, Dior,
Gucci, Movado, TAG Heuer, Maxx NY, Reebok and Sony and
the transformation continues to take shape.
Another
"ace in the hole" for Foxwoods is the highly-anticipated
36-hole Lake of Isles elite golf course designed by renowned
architect Rees Jones. The breathtaking 50,000-square-foot
clubhouse will be completed this September with the championship-caliber
courses ready to tee it up next spring. The significant
investment further solidifies Foxwoods as the preeminent
casino in the Northeast and reinforces Foxwoods' position
as a resort destination and total experience.
"Foxwoods
strives to provide the ultimate gaming, entertainment
and hospitality experience, while always offering something
new and memorable," said Bill Sherlock, president
and CEO of Foxwoods Resort Casino. "This overall
expansion and the addition to our existing operation of
one of the most recognizable brands in the world, Hard
Rock Cafe, provides a perfect complement to the overall
guest experience at Foxwoods. Additionally, the expansion
of our Rainmaker Casino and introduction of vibrant new
retail and food & beverage illustrates our commitment
to our guests and lays the groundwork for the future diversification
at Foxwoods, as we continue to evolve and distance ourselves
from the competition."
Specific
enhancements at the new Foxwoods
will include:
*
Rainmaker Casino Expansion -- The gaming expansion of
the project features 20,000 square feet of additional
space and an additional 750 state-of-the-art slot machines,
with additional table games and an expanded Poker Room.
* Hard Rock Cafe -- The first Hard Rock in the state
of Connecticut and one of the most recognizable brands
in the world, the Foxwoods Hard Rock features live music
and memorabilia
* Lake of Isles (Clubhouse opens September 2004; Course
scheduled to open Spring 2005) -- A 50,000 square foot
facility serving resort and private courses includes
restaurant and banquet capability for 300+ guests
* New 2,100 Space Parking Garage -- Standing seven stories
high, the structure will provide easier access to the
resort's casino and bingo areas
* The Tree House Arcade -- Encompasses 5,500 square
feet on two stories featuring more than 140 games and
a state-of-the-art motion simulator
* Several new food & beverage options including
NYC-based stalwarts Carnegie Deli and Nathan's, Pizzeria
Uno and Subway
* New retail outlets, Nike Activa, Scenses, Storytellers
and Satchels feature name brand items such as Tommy
Bahama, Dior, Gucci, Fossil, Movado, TAG Heuer, Puma,
Yankee Candle, Dooney & Bourke, Crabtree & Evelyn,
Maxx NY, Godiva, Swarovski and many, many more.
* New Wampum Rewards Mega Store -- Opening in October,
this 3,700 square foot mega store becomes the largest
retail outlet at Foxwoods and drives the point redemption
program to new levels. It will feature well respected
brand names such as Sony, Panasonic, Whirlpool, Kitchen
Aid, Craftsman, John Deere and more
* Multiple new food & beverage outlets to open between
Winter 2004 and Spring 2005.
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