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Wampum
Rewards Mega Store Opens at Foxwoods Resort Casino
 MASHANTUCKET,
Connecticut -- Foxwoods
Resort Casino, the largest casino in the world, opened its
Wampum Rewards Mega Store this weekend, signaling the restaging
of the new and exciting retail experience at Foxwoods. As part
of the overall Rainmaker expansion at Foxwoods,
this 3,700 square foot store becomes the largest retail outlet
at Foxwoods and drives the player incentive program to new levels.
The new store features well respected brand names such as Sony,
Panasonic, Lenox, Nikon, Vespa, T-Fal, Dell, Whirlpool, Kitchen
Aid, Craftsman, John Deere and more. It also offers its customers
the ability to purchase gift cards from major retailers such
as, Lowes, Raymour & Flanagan, Mobil/Exxon and Citgo.
Regis Philbin
and Susan Lucci were on hand to officially open the store. Giveaways
included Regis' newly released CD, "When You're Smiling,"
two selections from Susan's line of perfume, as well as some
special Foxwoods
giveaways. Regis and Susan headlined in a sold-out performance
on Saturday evening at Foxwoods' famed Fox Theatre.
The Wampum
Rewards Mega Store is part of the new Foxwoods, where Wampum
Rewards card members can use Wampum Rewards points or cash to
purchase items at the store or any of these new stores including
Scenses, Storytellers and Satchels feature name brand items
such as Tommy Bahama, Dior, Gucci, Fossil, Movado, Tag Heuer,
Yankee Candle, Dooney & Bourke, Crabtree & Evelyn, Maxx
NY, and more.
The new
Wampum Rewards incentive program further enables players to
create shopping lists online, enjoy ease of choosing items at
home or in the store online, and visiting the store website
for a vast selection of products. This enhances the overall
Wampum Rewards program, where points can be used for dining,
accommodations, spa services and retail throughout the property.
"We
are pleased to be able to offer our customers this unique and
value- added retail facet to the retail experience at Foxwoods,"
said Bill Sherlock, president and CEO of Foxwoods
Resort Casino. "This is just the beginning of a whole
new phase of retail options and we will continue to build equity
with recognizable, high quality brand names and to pass that
value onto our customers."
Primed
to impress from the moment guests drive into the resort, Foxwoods'
visitors enter a brand new seven-story, 2,100 space parking
garage with direct access to the new Rainmaker Casino. Patrons
are only minutes away from 750 new slot machines, bringing the
total to over 7,400 slot machines on property. Patrons will
walk by glass enclosed cases of famous Hard Rock memorabilia
lined by stone columns, flanking glass enclosed concourses,
continuing the Foxwoods tradition of bringing the vibrant outdoors
atmosphere inside the facility.
In addition,
the new Foxwoods
expansion also features compelling new food & beverage including
the Carnegie Deli and Nathan's. Meanwhile, the highly-anticipated
Foxwoods' golf course, the 36-hole Lake of Isles elite golf
course, is set to open next year. Designed by renowned architect
Rees Jones, the breathtaking 50,000-square-foot clubhouse with
the championship-caliber courses will be ready to tee it up
next spring. The significant investment further solidifies Foxwoods
as the preeminent casino in the Northeast and reinforces Foxwoods'
position as a resort destination and total experience.
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Borgata to Receive Top Honor at Gaming
& Technology Conference 6.0
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 ATLANTIC
CITY, New Jersey -- The producers of the annual Gaming
& Technology Conference announced today that the Borgata
Hotel Casino & Spa is the recipient of the 3rd Annual
Larry Cole Award For Excellence and Innovation in Gaming
Technology.
The company will be honored Nov. 9 at Gaming & Technology
Conference 6.0 at the Atlantic City Convention Center.
Borgata
CEO Robert Boughner said: "The manner in which we
developed our technology portfolio at Borgata emphasizes
every aspect of our business ranging from the development
and construction of the property, to an aggressive recruitment
effort, to the daily operation of the property. High performing
technology is a competitive advantage that we enjoy and
supports the delivery of our customer service experience.
We are proud to accept The Larry Cole Award as it validates
our IT strategy."
David Farlin, Vice President of Information Technology,
said: "We started with an aggressive plan for Borgata
and the technology necessary to support it. I'm honored
to be receiving this award in recognition of executing
and delivering on our promise for technology. It honors
the vision, innovation and effort that has been extended;
not only by our fine IT staff but also that of our regulators,
vendors, partners and even Larry Cole himself."
Cole, among the first casino executives to head an information
technology department, pioneered a player-tracking and
loyalty program still in place at casinos around the world.
He was president of Advanced Casino Systems Corp. until
its sale to Bally Gaming & Systems. Cole, who died
in 2002, posthumously received the first award.
The forum, established as the first gaming conference
to focus on technology issues, allows industry leaders,
regulators and suppliers to discuss how technology is
shaping the future of the casino floor, and how the industry
must respond.
Global Gaming Business Magazine will present the 2nd
Annual Gaming and Technology Awards for consumer-service
technology, productivity-enhancement technology and slot
products.
Discussions will focus on numerous issues, including
the impact of industry consolidation on technology, the
changing role of regulators and "Slot or Not? VLTs,
Class II Games & Central Systems."
Conference producers are: Spectrum Gaming Group, which
publishes Michael Pollock's Gaming Industry Observer,
an award-winning newsletter; Morowitz Gaming Advisors,
LLC, providing financial and operations analysis for the
hospitality industry; and leading gaming law firm Fox
Rothschild.
Aristocrat Technologies and Bally Gaming & Systems
are co-presenting sponsors.
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