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PENNSYLVANIA
- They lack the sizzle of the Strip and the bustle
of the Boardwalk. Certainly no one will ever confuse Allentown,
Limerick or Chester, Pa., with Las
Vegas or Atlantic
City.
But
some of the giants of the casino business are betting
that those towns could be the next hot spots of the gambling
scene.
Rushing
to meet the deadline, four of the six companies that control
Atlantic City's 12 casinos have filed applications for
slot parlor licenses in Pennsylvania's nascent gaming
market.
Boyd
Gaming Corp., owner of Borgata
Hotel Casino & Spa, wants to build a $325 million
gaming complex in Limerick Township, about 35 northwest
of Philadelphia.
Aztar
Corp., parent company of Tropicana
Casino and Resort, is looking to develop a $325 million
gambling facility in the Lehigh Valley community of Allentown.
Harrah's
Entertainment Inc., the world's largest gaming company
and owner of four Atlantic City casinos, has plans for
a horse racing track and slots parlor in Chester.
Trump
Entertainment Resorts Inc., operator of three Atlantic
City casinos, has proposed a $350 million slots parlor
at a former industrial site in Philadelphia's Nicetown
section.
Pennsylvania
has authorized a total of 14 gaming licenses across the
state - seven for horseracing tracks, two at resorts and
five for stand-alone slot parlors, including two in Philadelphia.
Gambling is expected to begin in 2006 or 2007.
Trump,
Boyd, Aztar and Harrah's are just a few of the companies
vying for Pennsylvania gaming licenses. A complete list
of the would-be casino operators is expected to be released
next week by the Pennsylvania Gaming Control Board, although
Wednesday was the deadline for submitting license applications.
It
will take Pennsylvania authorities months to review the
voluminous applications. The applications include sensitive
information about the individuals and corporations involved
in the proposed casino projects, including financial statements,
tax returns, pension plans, former business ventures and
a disclosure of any criminal history.
"It's
a comprehensive investigation of the suitability to hold
a gaming license, both at a personal and an entity level,"
said Nick Hays, a spokesman for the gaming board.
Hays
noted that it will be next summer at the earliest before
the board begins awarding licenses for the racetrack casinos.
Sometime later, licenses will be approved for stand-alone
slot parlors and the resort locations.
Atlantic
City casino operators once feared the additional competition
posed by Pennsylvania, but they now view Philadelphia
and the surrounding market as an opportunity to expand
their holdings.
"We
believe we've identified an excellent location to conveniently
serve a large, growing population with a first-rate gaming
operation," said Rob Stillwell, a spokesman for Boyd
Gaming.
Stillwell
added that Boyd doesn't believe that its proposed Limerick
site or any other Pennsylvania slots parlor would hurt
Borgata's
customer base in Atlantic City.
"Atlantic
City is evolving into a destination," he said. "In
Pennsylvania, you're talking about very specific projects
scattered in strategic locations throughout Pennsylvania.
None are going to be full-scale, Las Vegas-style resorts
like Borgata
is."
Aztar
hopes its proposed Allentown slots parlor will give more
Pennsylvania gamblers a taste of the Tropicana
casino in Atlantic City. Allentown's design will draw
on the colorful theme of Tropicana's
Old Havana-style retail and entertainment complex, named
The Quarter.
Trump
Entertainment would extend the Trump brand into the Philadelphia
market with its proposed slots parlor at the former Budd
Co. manufacturing site in the Nicetown section. The project,
dubbed the TrumpStreet Casino and Entertainment Complex,
would capitalize on casino mogul Donald Trump's famous
name.
James
B. Perry, president and chief executive officer of Trump
Entertainment, said Philadelphia is part of the company's
strategic plan to diversify outside of Atlantic City.
"We
are currently investigating numerous options to grow the
company and build on the strength of the Trump brand,"
Perry said in a statement. "TrumpStreet represents
a tremendous opportunity for us to participate in a significant
project to create value for our shareholders."
Trump's
project includes a partnership with a local investment
group comprised of former Philadelphia 76ers President
Pat Croce, the members of the R&B group Boyz II Men
and restaurant owner Pete Ciarrocchi of the Chickie's
& Pete's chain in Philadelphia.
Releasing
an architectural rendering and more details about the
project Wednesday, Trump Entertainment said the gaming
site would include 3,000 slot machines, a three-theater
movieplex, retail shops and a variety of restaurants and
entertainment attractions featuring a Philadelphia flavor.
"TrumpStreet
is designed to be an entertainment destination that is
a tribute to the rich culture of the City of Philadelphia,"
Croce said in a statement.
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