Issue 29
March 28 - April 3, 2001
Volume 1
page 3

Blue Ribbon College March Madness
Issue Vital for Handicapping Tourney

By Howard Schwartz

Some came running. One almost drove onto the sidewalk honking his horn. "Stop-don't close-I know it's 5 p.m., but I need my Blue Ribbon College Basketball Yearbook-that Tournament Edition!" one man yelled as I was locking our front door. Another was so out of breath and virtually exhausted from his run from a bus stop. I had to get them copies.

How can one 70-page, 8x11-sized paperbound generate so much excitement? It's $20-but price is no matter. It's the key to unlocking the "secrets" of the Big Dance-who's likely to cover or pull an upset or get to the Final Four of the focused time of the year for college hoops bettors.

Amazing the job editor Chris Dortch and crew did in so little time. The field was announced Sunday afternoon, the book was compiled and printed Sunday and Monday, we got books Tuesday afternoon, and customers not unlike Harry Potter fans, were salivating over their copies hours later at Gambler's Book Shop.

There was concern. "Did you order enough? Don't run out. Can I pay ahead of time? Can my friend buy five copies for me?" Baby-faced 21-year-olds and 70-year-old grannies reached for copies.

Okay-let's get to what they're all looking for-and quick. This is a book that is similar to snow-beautiful to look a, but good only for a few days because the information must be used to find an edge almost immediately. It's a book that must be in the hands of most bettors within 72 hours. Talk about some requests for Overnight Fed Ex-and money is not a factor!

Duke for obvious reasons got first listing in the book. A major section analyzes how it got to be where it is in bracketing, ranking. Starters are listed, then key reserves, followed by team statistics. They're hitting 49 percent of their field goal attempts, 40 percent of their three-point attempts, averaging 92 points a game, allowing 71 points a game.

How does the backcourt and frontcourt stack up? The book outlines what factors kick in when Duke wins and what it will take to beat the Blue Devils. The book points out Duke has a "short bench," and that great offensive rebounding will be a factor in upsetting them.

A final section looks at Duke's Last Five Years, their records, their results, when they were number one seed.

There are no pointspreads in this book-nothing mentioning betting or wagering. But the book contains clues and easy-to-apply

facts for making a decision to bet or pass. It's thousands of hours of research at your beck and call by the sharpest scouting, evaluative crew in the nation. That's why they're running for copies-for the informational edge.

This is a book which is best ordered via FedEx Overnight-there's a short window of opportunity to receive and use the book in time. You may order of course by visiting Gambler's Book Shop, at 630 South 11th Street, Las Vegas NV 89101 from 9 to 5 Pacific time, Mon-Sat. or order by Internet and request the rush delivery by FedEx. Use MasterCard, VISA or Discover card. The store's website is Orders filled the next working day usually, but in this case, an attempt will be made to ship within hours of the order being received, if earlier enough in the day Pacific time. The store is located two miles from Downtown, about the same distance from where The Strip begins, a block west of Maryland Parkway, just off Charleston Boulevard. The store also has a free catalog, mailed first class anywhere in the United States. The catalog is also on its website. More than 1,000 books, computer software and videos are listed.

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