Starting
With A Sting
As Reported
by Las Vegas Review-Journal
LAS
VEGAS Growing up in Las Vegas, the Fertitta brothers
remember casino openings as grandiose events.
Last Tuesday
night, when Station Casinos unveiled its $925 million Red Rock
Resort, the Fertittas didn't want to disappoint their 3,800
special guests.
Highlighted
by a six-minute fireworks display above the hotel tower and
an hour-long poolside concert by Grammy Award-winning rock star
Sting, Red Rock Resort let Summerlin know it was in the neighborhood.
"We
wanted something memorable, and I think Sting helps give us
a memorable opening night," said Lorenzo Fertitta, Station
Casino's president.
Before Red
Rock Resort opened to customers just before midnight, invited
guests sampled fare from the casino's nine sit-down restaurants
and separate food court outlets. Also, the 25 open bars around
the casino poured free glasses of Dom Perignon champagne and
wine from the Ferrari-Carano winery, which is owned by Northern
Nevada's Carano family.
"There
is no better way to show our guests a memorable night than to
pull out all the stops," said Station Casinos Chairman
Frank Fertitta III.
Lorenzo
Fertitta said a mutual friend knew Sting and the brother approached
him with the idea of opening the resort with an outdoor concert.
The secret remained hidden until mid-afternoon when the brothers
told a CNBC interviewer about the performance. By midday, security
personnel, employees and star-struck VIP guests were buzzing
about Sting's appearance. Station Casinos Director of Corporate
Communications Lori Nelson rode up the elevator with Sting.
Sting, former
front man for The Police in the 1980s, performed some of his
award-winning solo songs from his albums Dream of Blue Turtles
and Brand New Day, as well as a few of his Police numbers for
the appreciative crowd.
The VIP
guests crowded into the three-acre pool area for the Sting concert.
Frank Fertitta introduced Sting after thanking all those who
took part in the development, construction and opening of Red
Rock Resort.
Lifeguards
surrounded the pool to make sure partying guests didn't take
an impromptu swim.
Many guests
grabbed the coveted circular and canopied chaise lounges for
the performance.
Sting opened
with the Police staple "Message in a Bottle," and
performed other favorites, such as "King of Pain"
and "Synchronicity II."
He also
performed the Beatle's song, "A Day in The Life."
Officials
from many rival casino companies attended the opening, as did
executives from many of the Station Casino resorts.
Joe Hasson,
general manager of Green Valley Ranch Resort, said his new sister
property has set the bar for the rest of the market.
"This
is a spectacular and stunning property, and Red Rock Resort
marks the next generation for the gaming industry," Hasson
said.
The VIP
party sparked comments by both invited guests and Red Rock Resort
employees.
"We're
ready. We've been training for weeks and we're ready to have
fun," said Jenn Potter, a bartender in the race and sports
book lounge. "We've had some play days but I'm looking
forward to seeing all our customers."
Jeremy Crouse,
a food server in T-bones Chophouse, planned to see some of Sting's
performance from the restaurant's outdoor patio area.
"This
is classy," he said of the Dom Perignon champagne. "That
stuff is $75 a glass. I don't know of any other casino openings
doing this. What a great night."
Casino floor
supervisor Pete Eghoian was ready for the midnight opening.
Having spent 21 years with Harrah's Lake Tahoe, he was often
called upon to help out with casino openings for the company's
Midwest riverboats. Red Rock Resort, he said, tops them all.
"I
really believe this is the nicest hotel-casino around, and I've
seen a lot of them," he said.
Inside the
Salt Lick barbecue restaurant, food servers, managers and staff
posed for a group photo before the influx of customers.
General
Manager Alan Badis said the staff had been together since March
20 readying for opening night.
In the lobby
lounge, former U.S. Sen. Richard Bryan was greeting friends.
As governor in mid-1980s, he took part in the unveiling of Summerlin
by the Howard Hughes Corp. He remembers when the Summerlin acreage
was referred to as the "Husite."
"We
never knew what would be found out here," Bryan said. "Sixty
years ago, this was the end of the world."
As a Boy
Scout, Bryan recalled that his troop used to camp out overnight
near the Red Rock Recreation Area. He said the 70-acre location
for Red Rock Resort in Summerlin's 1,300-acre master-planned
Summerlin Centre near I-215 Beltway and Charleston Boulevard
was probably one of the troop's overnight hangouts.
"This
really is spectacular," Bryan said, gazing at the nearly
$1 billion locals property.
In addition
to its restaurants, Red Rock Resort opened with 415 hotel rooms
-- another 435 are expected to open by December -- and an 87,000-square-foot
casino with 3,000 slot machines, 62 gaming tables, a poker room,
a race and sports book, and a bingo room.
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