Maxim Magazine Gambles on Vegas Casino
As Reported by The UK Guardian

LAS VEGAS – "A theme hotel built around the brand of a lads mag might strike the more refined traveller as somehow tacky. But context is everything: the new Maxim Hotel and Casino, costing $1.2bn (£638m), will open in Las Vegas, where no hotel worthy of the name does not boast a replica of the Great Temple of Ramses, a half-sized Eiffel Tower, animated model dinosaurs, sequin-studded lion tamers or an artificial volcano.

"In such a setting, the latest venture by Felix Dennis, the maverick British publisher, may end up looking positively restrained. Even so, it will take the trend for 'brand extension' into relatively uncharted territory - an effort to turn Maxim's self-declared ethos of 'girls, entertainment, sports and stupid jokes' into a commercially viable 2,300-room hotel.

"Scheduled to open in 2010, the hotel would be 'upscale, aspirational but at the same time accessible', with a 'kickass pool area' and a vast casino, said Barry Pincus, the publishing firm's director of brand development.

"Under Maxim's licensing arrangement with the developers, Concord Wilshire, Dennis Publishing will receive an undisclosed sum of several million dollars, along with an annual fee and a percentage of the income from the hotel, but not the casino…"

Bluff Poker Radio to Air 2006 WSOP
Press Release

LAS VEGAS – "Harrah's Entertainment, Inc. (NYSE: HET) announced today a Harrah's subsidiary has signed a letter of intent with BLUFF MEDIA, publisher of Bluff Magazine and producers of Bluff Poker Radio, for production of live radio broadcasts from the World Series of Poker® Presented by Milwaukee's Best Light. The non-binding agreement is subject to definitive documentation.

Bluff Poker Radio's live World Series of Poker broadcasts, which can be heard exclusively on Sirius Satellite Radio Channel 125, will span a minimum of 10 hours a day for 43 days beginning June 29 and continuing through the final table of the $10,000 buy-in No-Limit Hold 'Em World Championship, often referred to as the Main Event.

"This is another first for poker," said Jeffrey Pollack, Commissioner of the World Series of Poker. "Now fans can experience all of the color, thrills and action of our tournament on Sirius Satellite Radio and with expert perspective and behind-the-scenes access from Bluff Poker Radio."

"We are extremely excited to be working with Harrah's Entertainment and Sirius Satellite Radio to produce complete radio coverage of the WSOP," said Eddy Kleid, co-president of Bluff Media. "The World Series of Poker is the premier gaming event and offers the largest purse in all of sports. Our ground-breaking coverage will bring the excitement of the WSOP to listeners live as it happens."

The broadcast team for Bluff Poker Radio's coverage of the 2006 WSOP will include former Monday Night Football radio play-by-play announcer and broadcast veteran, Howard David, current Bluff Poker Radio host and Fox World Analyst Nick Geber, and respected poker journalist John Vorhaus. In addition, Phil Gordon, former host of Celebrity Poker Showdown has signed on to provide commentary for the Main Event final table.

Bluff Poker Radio's World Series of Poker live broadcast will include table and tournament analysis, tournament updates, interviews with the top poker players, listener interaction and live play-by-play action from the majority of the 45 WSOP final tables.