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Issue
70
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January
8 - 14, 2002
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Volume
2
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page 1
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This Issue Gaming
News Argosy To Double Size of Riverside Casino Las Vegas Exploring Internet Gambling Opportunities
Check out our entertainment highlights & upcoming tournaments See the lucky winners Take a look at these specials from our sponsors: Royal Plaza Casino, PartyPoker.com, Grand banks Casino, Jackpot City Casino, Magic Money Game
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Park Place Unifies Rewards ProgramLAS VEGAS - More resorts. More variety. More convenience. More fun. Park Place Entertainment Corporation announced on January 7 that it will unify all its casino player loyalty clubs under a single, new, umbrella program -- Park Place Connection. The new program will debut on Jan. 8, 2002, with cash-back bonuses at the company's five Las Vegas destination resorts: Caesars Palace, Bally's, Flamingo, Paris and the Las Vegas Hilton. "With Park Place Connection, we're giving our customers yet another reason to experience all of our resorts and to become personally acquainted with the remarkable range of benefits and incentives that can only come from a large, diverse resort enterprise. In our case, bigger is definitely better for our customers,'' said Park Place Chief Operating Officer Wallace R. Barr. Often compared to frequent flyer programs, the casino players club rewards customers for their patronage -- offering points in proportion to amounts wagered. Based on points earned while playing slot machines, members are eligible to receive cash rebates, in addition to any casino winnings. The coin-in required to earn a point is determined by each resort. Slot machine and table game players also receive complimentary hotel, dining and showroom privileges, special rates, discounts and event invitations from the individual Las Vegas resorts, based on their play. Guests will sign up in the Park Place casino of their choice and receive a Park Place Connection card. Patrons can redeem cash-back bonuses, based on their total Park Place Las Vegas casino play, at any of the five resorts. The new Park Place Connection program combines the popular Caesars Emperors Club, the Bally's MVP Club, the Flamingo Players Club, the Hilton Barron's Club and the Club Paris programs. Guests who enjoy playing at several resorts will no longer find it necessary to enroll in five casinos, juggle five cards or run around to redeem their cash-back. The January 8 launch marks Phase I of the Park Place Connection roll-out. Later in 2002, Park Place will add cross-property complimentaries to existing resort-specific players club rewards. Also in 2002, Park Place will seek regulatory approval to extend the Park Place Connection program to resorts in its other U.S. resort cities. The program has been designed to complement existing slot players clubs in those markets to ensure that guests continue to enjoy their favorite cash-back features and player promotions. Park Place Entertainment Corporation owns, manages or has an interest in 28 gaming properties around the world that operate under the Bally's, Caesars, Flamingo, Grand Casinos and Hilton brand names with a total of approximately 2 million square feet of gaming space, more than 28,000 hotel rooms and approximately 60,000 employees. |
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