Issue 80
March 19 - 25, 2002
Volume 3
page 2
 

Ramada Express Targets
Mature Customer

LAUGHLIN, NV - The casino resorts in Laughlin, Nevada all share representation on the Laughlin Tourism Committee, but each resort has its own individual niche and marketing philosophy.

The Ramada Express, for example, specifically caters to the senior crowd. "We support the Laughlin Tourism Committee, but we also recognize marketing plans are different with each property," explains Carrie Jorgensen, the Ramada's marketing director.

"Every casino has their marketing plan...our niche happens to be the 55 and older crowd… When people call to make reservations, our employees have a script that includes questions about whether that person is traveling with children. If they are, we suggest they may be more comfortable at one of the other area resorts. We discourage children from being here."

Jorgensen says their research suggests their typical traveler is 55 and older and prefers to the three-day, two-night stay. "With these folks, age is a state of mind. They're living longer, healthier and they have time and a disposable income," explains Jorgensen. "Their time is flexible when they can come...they aren't restricted to weekends, which is a perfect fit for us."

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Indiana Riverboats Fined for Allowing Underage Gambling - Indiana gambling regulators fined four riverboats on March 15 for failing to keep out underage gamblers. Caesars Indiana in Harrison County, Belterra Casino near Vevay, Casino Aztar at Evansville, and Trump Casino in Gary were fined a total of $10,600 for failing to enforce state laws prohibiting underage patrons from gambling in the casino.

Gaming regulations require casino staff and security crews to stop anyone who looks younger than 21 from boarding a boat before their identification is checked. Cheryl DeVol-Glowinski, executive director of the Casino Association of Indiana says fake IDs are a problem as well as the difficulty involved in judging someone's true age.

Last year, the association conducted an exercise in which they showed a group of regulators and casino officials a page of photographs with the faces of several young men and women of different races and with a variety of hairstyles, beards and mustaches. No one could correctly guess the persons under 21.

Jack Thar, executive director of the Indiana Gaming Commission, says that casinos generally do a good job of screening for underage patrons: "Typically, a boat will go for a period of time and not have any violations. Then, bang, bang, bang, they have a rash. We're not seeing a constant flow of underage people, but it does happen."

Crosby, Stills, Nash & Young

David Crosby, Stephen Stills, Graham Nash and Neil Young will perform at the Grand Garden Arena at MGM Hotel Casino on March 29, 2002.

Price: $51.00, $76.00, $101.00, $226.00

Showtime: 8:00 pm

Reservations: Reservations Recommended

For more information please call: (800) 646-7787
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