Issue 95
July 1 - 7, 2002
Volume 3
page 2

Atlantic City Gets Monopoly Theme

TRENTON, NJ - /AP/ - In a life-imitates-art twist, Atlantic City's Million Dollar Pier shopping mall will be transformed into an entertainment and retail complex with a "Monopoly" theme, based on the classic board game that features Atlantic City streets and landmarks.

Fittingly, the 900-foot-long pier will be renamed Park Place on the Boardwalk — for its location in the center of the seashore resort's famous Boardwalk and for its owner, Park Place Entertainment Corp., the world's largest casino company. Boardwalk and Park Place are the most expensive Monopoly properties.

The 280,000-square-foot complex, scheduled to open in spring 2004, will have three huge glass atriums connected by three levels of retail space with about 60 shops and 10 restaurants, including some with live entertainment, and several spaces that recreate spots on the game board.

"I see an enormous future here because what we're going to do is ... create a reason for people to come here other than just gaming," said Sheldon M. Gordon, chairman of developer Gordon Group Holdings.

The company pioneered the entertainment retail concept with The Forum Shops at Park Place's Caesars Palace casino in Las Vegas.

Gordon, Gov. James E. McGreevey, other politicians and officials from Park Place Entertainment unveiled detailed plans for the complex Wednesday afternoon at a news conference on the beach.

The biggest atrium, at the pier's ocean end, will represent the game's Water Works. An hourly light and music show will feature holograms, dancing fountains, smoke, huge pipes, a water cannon spewing into the ocean and the Mr. Monopoly character telling the story of the whole contraption, a supposed wave-driven power generator supplying the whole city.

A second atrium will depict Marvin Gardens, with a three-level hanging flower garden around a bird-filled aviary. Another area will have a train station with a full-size locomotive, signs for the game's four railroads and a conductor directing visitors.

The whole complex will be linked by a skywalk over the Boardwalk to Caesars Atlantic City Hotel Casino, one of four connected casinos owned by Park Place Entertainment.

"We always thought that if we could redevelop (the pier) in a way that was entertaining.., that it would be a great draw for the town and obviously for our part of the Boardwalk," said Tom Gallagher, Park Place president & chief executive.

The casino company is leasing the pier for 75 years to the Gordon Group, which is raising the expected $80 million the complex will cost. Another $33 million, supplied by the Casino Reinvestment Development Authority, will cover the cost of the skywalk, additional parking and other improvements.

The pier was the world's largest entertainment venue when it was built in 1906 for $1 million, the source of its original name. Over the years, its attractions included a huge ballroom, roller skating rink, early Miss America ( news - web sites) pageants, a marble Italian villa, big band concerts by Glenn Miller and other stars, and finally an amusement pier.

It was last renovated in 1983, when it was turned it into an enclosed mall resembling an ocean liner called The Shops at Ocean One.

Gamblers Prefer Coinless Slots -
Coinless Systems, Inc., a developer, manufacturer and supplier of coinless technology and products for the gaming industry announced June 26 that a recent gaming survey by Goldman Sachs & Co. indicates that "cashless" gaming is preferred by those Las Vegas residents who have tried "cashless" slot machines. With coinless machines, customers are paid out in the form of tickets rather than coins. In a survey of 300 local residents, 60 percent have played the cashless machines, and 59 percent of those residents say they preferred the coinless machines. Coinless Systems, Inc. Chief Executive Officer, Dennis Sorenson stated, "As the casino industry becomes more and more involved with cashless gaming, our Patented 'Scan After Print' technology should become a standard option on every slot printer installed in the future." The "Scan After Print" process instantly verifies and ensures the accuracy of bar coded tickets at the slot machine as well as at the cashier cage.

Hilton Plans Casino-Style Resorts for UK Hotels - LONDON - According to Hilton Group’s chief executive David Michels, the company hopes to revamp its 400-room Brighton hotel in the UK by the end of next year, and also wants to transform their two coastal hotels into giant casinos: "You could have mini Atlantic Cities. The hotels in Blackpool and Brighton are both very big, and they have banqueting facilities that can become large casinos. There will be slot-machine areas as well as entertainment and gaming - roulette wheels, craps and poker." He expects the Brighton site to include 200 slot machines and up to 30 gaming tables, and hopes to attract the middle market of occasional and weekend gamblers as well as non-gamblers by adding cabaret and entertainment. "If you don't add the entertainment you are not adding enough," says Michels. "There are people, for example, who go to Las Vegas and don't gamble. And in the same way, our resorts must always be an experience and not just a gamblers' den… ." Expected changes to Britain’s gaming law would allow casinos to advertise, have live entertainment, and add more slots machines with larger jackpot prizes. Hilton plans to lead the way with their Metropole and West Pier hotels to create a mini Atlantic City on the seafront.

2002 John Hancock
Champions on Ice

MGM Grand will feature 2002 John Hancock Champions on Ice August 8 at its Grand Garden Arena.

$35.00, $55.00, $75.00

8:00 p.m.

Reservations Recommended

For more information please call: (800) 646-7787
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