Issue 96
July 8 - 14, 2002
Volume 3
page 1

This Issue

Gaming News
Harrah's Casinos Capture
Record 413 Awards

Florida Tribe’s Casino Plans Multimillion-Dollar Makeover

Casino to Abandon Blackjack Table Ads

Idaho Residents Support Indian Gaming

Verizon Launches Wireless Games

Show Time

Marc Anthony will performa at MGM Grand Hotel Casino's Grand Garden Arena on August 3

Unique Football Guide Picks All '02 Games

Travel Specials

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Harrah's Casinos Capture
Record 413 Awards

LAS VEGAS - For the third running year, Harrah's Entertainment, Inc. dominated Casino Player's "Best of Gaming" Awards, receiving 219 first-place honors and 413 total awards in the magazine's annual readers poll.

The showing topped Harrah's record-breaking performance in 2001 by a wide margin. The company's first-place honors rose 52 percent from last year, while total awards shot up 64 percent over 2001.

"In recent months, our competitors have been trying to imitate the success of Total Rewards," said Gary Loveman, Harrah's President and Chief Operating Officer. "This year's results show they have a lot of catching up to do.

Even in Las Vegas, a market saturated by competing slot cards, Total Rewards remains the player's favorite.

"There is more to creating a great players card than simply linking casinos together," Loveman said. "You must understand each of your customers better than your competitors do, and provide them with the unique benefits that

mean the most to each individual. This is the true power of Total Rewards, and it is the reason this program is a defining strategy for our company."

Casino Player readers also lauded the company's customer service, as 11 of the company's properties captured at least one first-place award in a service category. Particularly strong customer service showings were made by Harrah's Atlantic City and Harrah's Las Vegas, which won six first-place service awards each, including honors for Best Overall Service.

Harrah's Entertainment's website,, was also voted the Best Casino Website by the magazine's readers. "Amid the hundreds of gambling websites, finding a good one can be a chore, but our readers got the job done well when they voted as the best," the magazine wrote. "This colorful site, complete with its big band swing sound playing in the background, captures the excitement of casino gambling without going overboard on the bells and whistles. "Of course, looking good is only half the battle on the Web. Content, after all, is king, and has plenty of it," the magazine said.

Florida Tribe’s Casino Plans
Multimillion-Dollar Makeover

ORLANDO, FL -The Seminole Tribe’s casino in Tampa, which now offers low-stakes stud poker, bingo and simulated slot machines, plans a multimillion-dollar makeover.

Teaming with Hard Rock Café International, a global entertainment giant with ties to European gambling, the Seminoles say they will build resorts in Tampa and Hollywood near Miami with amenities and glamour of Las Vegas-style casinos.

Even though Florida voters have rejected casinos and high-stakes gambling three times in 24 years, the tribe is proceeding with casino plans using their existing low-stakes gambling license. State officials and gambling opponents can only watch as the tribe moves forward. "There’s nothing I can do," says Jon Glagau, Florida’s assistant attorney general, who has battled the tribe to a stalemate during the past decade. Although Glagau says the tribe’s simulated slot machines are "clearly illegal," tribal officials claim and insist their gaming machines meet the letter of the law.

Federal authorities, who have more regulatory power than state officials on reservation land, have sided with the tribe and allowed the machines in recent years. The tribe plans to operate 1,500 slot machines and 55 poker tables at their Tampa facility.

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