Issue 96
July 8 - 14, 2002
Volume 3
page 2

Casino to Abandon Blackjack Table Ads

ATLANTIC CITY, NJ - A casino that recently began selling advertising space on its blackjack tables will abandon the practice.

The Sands Hotel & Casino designed table layouts that contained ads for Remy Martin cognac, installing them on more than a dozen tables last month. The idea was to raise money for the casino, which filed for bankruptcy four years ago and last year posted its second-lowest gross operating profit ever.

But a change in Sands leadership - former Showboat Casino-Hotel president Herbert Wolfe took over in March - prompted the casino to rethink the table ads.

"Somebody thought it was a good idea two years ago, that's when the original negotiations started," said Harvey Perkins, vice president of casino operations. "But we want to bolster and solidify the brand name of the Sands, not cheapen it. They may be great products, but we want people to think about the Sands, not other products."

The ads, which showed two bottles of Remy Martin side by side, near the bottom of the table layout, will be removed within 45 days, Perkins said.

Other casinos have expressed an interest in using table games for advertising. Casino regulators do not oppose the ads, as long as they do not interfere with the integrity of the games or the ability of surveillance cameras to follow the action.

Idaho Residents Support Indian Gaming - COEUR d'ALENE, ID -
A recent Kootenai County survey found most residents support Indian gaming. The telephone poll performed by North Idaho Polling Services posed the question: "Do you favor continuation of gaming on Idaho Indian reservations with limited increases in gaming machines in the coming years?" The results indicates Kootenai County residents would support Proposition One, the Indian Gaming and Self-Reliance Initiative backed by the Coeur d'Alene and Nez Perce tribes. Proposition One would declare legal electronic gaming devices known as "video lottery" machines, which bring in most casino revenues at Idaho’s Indian casinos. Bob Bostwick, Coeur d'Alene Tribe press secretary, wasn't surprised by the local poll results. "People who know us better understand what we will be able to do in terms of economic growth and investment here," says Bostwick. "I think North Idaho appreciates that." The poll may foreshadow local sentiment for the Indian Gaming and Self-Reliance Act which will be on the November ballot, barring a court injunction. Of 108 people in the poll who said they had formed an opinion, 79.8 percent said they supported Indian gaming.

Verizon Launches Wireless Games - The largest cellular operator in the US, Verizon Wireless, has announced that it has launched a number of wireless games from US applications developer JAMDAT Mobile. The new games are available for subscribers to download to their handsets using the Qualcomm-developed BREW (Binary Runtime Environment for Wireless) technology. Once downloaded the games can be played offline so that subscribers do not have to pay for airtime. The games -available nationwide - include JAMDAT Bowling, Baseball, Football and Solitaire, as well as Minefield, Mummy Maze, Diamond Mine, Puzzle Penguin and two titles published in cooperation with Electronic Arts: EA Sports FIFA World Cup and EA Sports Tiger Woods PGA Tour Golf. Meanwhile, Hutchison Whampoa has signed an agreement with Swedish games developer, It’s Alive, to develop a mobile adventure game. In BWCS’s recent report, PLAY AWAY: The Future of Mobile Entertainment, information on tech developments, wireless rollout schedules, potential killer applications and in-depth forecasts for mobile gaming, gambling, music and more are profiled.

Marc Anthony

Marc Anthony will performa at MGM Grand Hotel Casino's Grand Garden Arena on August 3.

$25.00, $45.00, $65.00, $95.00

8:00 p.m.

Reservations Recommended

For more information please call: (877) 632-7400
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