Issue 62
November 13 - 19, 2001
Volume 2
page 1

This Issue

Gaming News
Bellagio Wins AAA Five Diamond Award

Mandalay Introduces Multi-Casino Slot Card

Cherokee Casino To Install Digital 21 Games

Internet Gambling Legislation Introduced in New Jersey

Gambling Cash Access May Become Even More Convenient

Getting 'Psyched' For Basketball 2001? Read These To Sharpen Your Betting Skills

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Bellagio Wins AAA Five Diamond Award

LAS VEGAS - Bellagio Hotel Casino earned the prestigious American Automobile Association Five Diamond Award on November 13, and became the first Las Vegas hotel and casino and the largest resort in AAA history to receive this honor.

The AAA Five Diamond Award, presented to fewer than one-half percent of the approximately 40,000 lodgings and restaurants in the AAA TourBook guides, has been the most coveted symbol of excellence in the travel industry since its inception in 1977.

"The Five Diamond Award is only given to establishments that exemplify an impeccable standard of excellence,'' said AAA spokesman Atle Erlingsson. "What makes Bellagio even more impressive is its ability to achieve such a standard with over 3,000 rooms, far more than any other Five Diamond winner, which until now have included properties with 10 to 896 guestrooms.''

Bellagio's President and CEO of Mirage Resorts Robert Baldwin said, "We intended Bellagio to be a resort of unsurpassed excellence and superior customer service. To be honored with this industry service award by AAA recognizes the unparalleled level of service provided by our outstanding employees.''

To be considered for AAA approval and rating, lodgings and restaurants must undergo a thorough, unannounced, inspection by one of AAA's 60 full-time professional evaluators. Five Diamond establishments go through the most extensive reviews.

Inspired by the beautiful villages of Europe, Bellagio overlooks a Mediterranean-blue eight-acre lake in which fountains perform a magnificent aquatic ballet choreographed to music and lights. Bellagio offers 3,005 deluxe guest rooms and suites featuring sweeping vistas of the resort's lake, surrounding mountains and Las Vegas skyline. Each room is elegantly appointed with custom

Bellagio in Las Vegas with the famous fountains at night.

European-style furnishings, fine art and conveniences such as computer and faxaccessible data ports and multiple telephone lines.

Within Bellagio are award-winning dining experiences including the world-renowned Picasso, a year-round botanical conservatory, a world-class art gallery, Cirque du Soleil's stunning performance of "O,'' luxurious spa services and an elegant casino. The resort's shopping promenade, Via Bellagio, features upscale shops including Giorgio Armani, Gucci, Tiffany & Co., Prada, Fred Leighton, Hermes, Moschino and Yves Saint Laurent.

Mandalay Introduces Multi-Casino Slot Card

LAS VEGAS - Mandalay Resort Group introduced a multi-property slot club card - "One Club" card at its casinos in Las Vegas and Laughlin on November 10.

The new card is replacing individual slot cards at Mandalay Bay, Luxor, Excalibur, Monte Carlo and Circus Circus on the Strip, as well as the Colorado Belle and Edgewater in Laughlin. By June 2002, all Mandalay properties across the country will be using the card, said John Marz, senior vice president of marketing for Mandalay.

With the card, players at Mandalay casinos accumulate points toward their comp account at any company-owned property. The points can then be redeemed immediately at any Mandalay-owned property.

Outside of Southern Nevada, Mandalay owns and operates casinos in Reno, NV, Tunica, MS, Elgin, IL, and Detroit, MI.

Though it's the first time such a card has been rolled out on the Strip, Mandalay isn't the first company to offer such a program.

Harrah's Entertainment Inc. has linked together its 25 casinos nationwide for more than a year with its "Total Rewards" card. Harrah's owns the Harrah's and Rio resorts on and near the Strip. Station Casinos Inc. does the same thing at five of its locals'-oriented properties with the "Boarding Pass."

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