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Harrah's
to Deliver $1 Million to Customer's Door
 LAS
VEGAS - Harrah's Entertainment, Inc. and The Coca-Cola Company
have joined forces to develop "Winning Will Find You,"
a promotion that awards $1 million* to a lucky prizewinner.
A complement to Coca-Cola's "Unexpected Summer" promotion,
"Winning Will Find You" incorporates an enhanced prize
pool developed exclusively for Harrah's customers.
Coca-Cola
will produce 21 specially designed soft drink cans for Harrah's
that are equipped with GPS tracking chips and insert them into
12-pack containers of Coca-Cola classic. Those cans will be
among the 261,000 12-packs delivered to Harrah's owned, operated
and managed casinos participating in "Winning Will Find
You." Each property is guaranteed to receive one GPS $25,000
can.**
Coca-Cola
12-packs will be awarded to customers at each participating
casino through local promotional means. The recipients of the
21 specially designed Harrah's GPS cans are guaranteed to each
win $25,000. Six additional customers -- one each at Harrah's
Reno, Harrah's
Atlantic City, Harrah's
Lake Tahoe, Harrah's
New Orleans, Harrah's
Rincon and Showboat
Atlantic City -- will win $25,000 by receiving 12-packs
containing a shrink-wrapped can of Coca-Cola.
Once the
winners of the $25,000 GPS and shrink-wrapped cans are identified,
their names will be included in a separate, random drawing to
determine a $1 million winner. Harrah's will surprise the $1
million winner on August 31 by delivering the prize to his or
her location.
"Harrah's
is the only casino company in the world with the distribution
and marketing acumen to execute a promotion of this magnitude,"
said Ginny Shanks, Harrah's senior vice president of acquisition
marketing. "By leveraging our relationship with The Coca-Cola
Company, we have created a unique promotion that will reward
our existing players and help introduce our casinos to new customers
who enjoy Coca-Cola's many popular brands."
The "Winning
Will Find You" promotion launches at participating Harrah's
casinos on May 31 and runs through August 8, though start and
end dates may vary at some properties. In addition to the winners
who each receive $25,000 and a chance to win $1 million, thousands
of Harrah's customers will win prizes ranging from Coca-Cola
merchandise to DVD players to $1,000 in cash during the "Winning
Will Find You" promotion.
No play
is required to participate in "Winning Will Find You."
Eligibility verification is required before "Winning Will
Find You" prizes are awarded and entry into the $1 million
drawing is made.
"Coca-Cola
is pleased to make its innovative GPS can technology available
to Harrah's for this extraordinary promotion," said Steven
Schiller, Group Director, Coca-Cola Brand Business Unit, Coca-Cola
North America. "Harrah's is known for creating excitement
on the casino floor. Coca-Cola is hoping to create some additional
`unexpected moments' their customers will remember forever."
The Harrah's
"Winning Will Find You" promotion is a special extension
of Coca-Cola's nationwide "Unexpected Summer" promotion***,
which will be in market now through July 12. Through the "Unexpected
Summer" promotion, people can win an all-new 2005 Chevy
Equinox if they receive an Unexpected Summer GPS can in their
12-pack. A total of 100 GPS cans will be available across the
United States in participating outlets as part of this nationwide
effort.
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